If you’re looking to build your business through social media, then Instagram could be a valuable tool in your marketing strategy. Not only is it one of the most popular social networks around, but it also happens to be the second-largest photo-sharing network on the web (right behind Facebook). As such, it offers businesses a unique opportunity to capitalize on two social media platforms with one campaign.
Social media networks like Facebook and Twitter are vital to any business owner’s marketing strategy, but not all business owners know how to use these networks effectively. Instagram, the photo-based social network, can be just as important to your online presence as other platforms if you take some time to learn how it works and how you can use it to your advantage. Here are three tips that will help get you started with instagram ads with First Page for business!
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1) A good profile picture
Make sure your profile picture is a clear headshot. This also applies to any other pictures you post on Instagram. A good, well-lit profile photo will make people more likely to pay attention to the image and not just scroll past it.
It’s also important that your profile has a business email address so that you can receive messages from followers who want to follow up with you about an idea or other information.
Finally, be sure that your bio says something about what you do, who you are, and why people should follow you on social media. This gives them some insight into what they’re signing up for if they decide to click follow.
2) Name Your Profile after Your Company
To get the most out of your account, name it with your company’s name. This will make it easier for people to find you and help you connect with potential customers. You should also include a short bio that includes what you do, what makes your company unique, and links to other social media accounts. Finally, try to post at least 3-5 times a day to keep your followers interested in what you’re doing and share photos that are relevant to your industry.
3) Use Hashtags Effectively
Hashtags are a great way to increase your brand’s visibility on Instagram by targeting the right users. It’s important to use them well, so be sure not to overuse them or hashtag irrelevant content. You should also try and keep your hashtags relatively short and make sure they accurately describe your photo.
Some popular hashtags include: #travel, #selfie, #food, #drink.
Once you have created some new hashtags it’s time to start using them! The best way to know what is trending is by browsing through other people’s posts on the same subject matter. For example if you post about coffee then you might see that many other people have posted about coffee too, making it an easy target for a relevant hashtag. Just be aware that there may already be a lot of competition when it comes to certain keywords so don’t get discouraged if no one likes your photos after posting five times in a row with the same tag!
